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A daily facial serum should be one of the major steps in any skincare routine. Formulated with the right ingredients, it’s an investment in your skin that’s worth its weight in gold. And considering the skin on your face is as sensitive as a baby’s bum (not to mention, the first to show the signs of damage and aging), you probably want to use only the best of the best. But how do you know what that entails?

We’ll tell you, of course! It means using an organic face serum or a natural face serum (luckily, they often overlap). Unlike conventional serums that contain harsh and even potentially toxic ingredients, organic and natural face serums are formulated with nourishing and beneficial ingredients made available to us by no other than Mother Earth herself.

But even in the world of natural and organic, not all serums are beneficial to all skin types. We’ve put together a list of the best clean face serums as well as some of the best organic and natural face serums so you can start taking your facial skin care game to the next level.

THE 10+ BEST ClEAN ORGANIC AND NATURAL FACE SERUMS

Look no further. We’ve got the low-down on the best of the best when it comes to taking care of your face with a serum. Whether you’re looking for hydration, rejuvenating  or something to fix your uneven skin tone, we’ve got you covered… well, your face anyways.

Marie Veronique Soothing B3 Serum $115

Marie Veronique’s Soothing B3 Serum a highly-rated collaboration between renowned skincare specialist Kristina Holey and the brilliant formulator Marie Nadeau. Formulated with 10% niacinamide and enriched with potent humectants, this innovative serum not only moisturizes the skin for a dewy glow but also calms redness, blotchiness, and conditions like rosacea. Ideal for all skin types and seasons, it tackles post-inflammatory hyperpigmentation from acne, while key ingredients like panthenol, licorice root, green tea extract, and knotgrass flavonoids work synergistically to brighten, hydrate, and enhance skin firmness and elasticity.

Alternatively checkout Marie Veronique’s bestselling Vitamin C+ E+ Ferulic Acid Serum ($115) or deeply moisturizing oil-based Barrier Lipid Complex ($141)

Maya Chia The Straight A Gentle Retinol Treatment  $125

Grown Alchemist Detox Serum Antioxidant $49

Is there anything an antioxidant can’t do? We think not. Packed with peptides and antioxidants that neutralize free radicals that cause damage to your skin, your skin is safe from the like of the environment, the sun, as well as issues related to your diet. Plus, this lighter than light natural face serum is oil-free, so it’s great way to moisturize if you’re prone to breakouts.

100% Pure Vitamin C Serum for face $41

If skin tone is your problem, vitamin C is your answer. And the purer the formula, the better it’s going to work. That’s why this vitamin C serum tops our list for best natural face serums. With a hydrating base of aloe vera, this serum is lightweight, easily absorbed and contains skin lightening ingredients like phosphate, grape, and green apple. Combined with vitamin C, your skin tone is restored and rejuvenated.

Alternatively check out 100% Pure’s Fermented Rice Water Serum ($56) fenriched with white mulberry, shiitake mushroom and licorice extracts, for deeply softened, radiant skin, evener tone, and reduced dark spots.

Saint Jane Luxury Beauty Serum $192

Juice Beauty Stem Celluar Anti-wrinkle Retinol Overnight Serum $65

Moon Juice Plump Jelly Hydrating Serum $58

With over 250 5-star reviews Moon Juice’s Plump Jelly Hydrating Serum,  delivers a moisture-boost to  replenish and rejuvenate thirsty skin.  Key ingredients include the nutrient-dense silver ear mushroom and potent hyaluronic acid, this serum visibly plumping the skin while minimizing the appearance of fine lines. Skin is left feeling smooth, resilient, and deeply hydrated, revealing a radiant complexion with lasting suppleness.

Alpyn Beauty Wild Nettle & Niacinamide Firming Serum $56

Mara Chlorella + Reishi Sea Vitamin C Serum $96

Mara’s Chlorella + Reishi Sea Vitamin C Serum is nfused with a potent blend of 14+ vitamin C-rich fruit extracts, algae, and adaptogens, to brightens skin, firms complexion, and diminishes dark spots. Enhanced with moringa and squalane oil, the vegan formula deeply hydrates for a radiant glow.

 

 

SERUMS, CREAMS, AND OILS: WHEN TO USE ‘EM

If serums aren’t already part of your facial skincare routine, we’re going to tell you what makes these products different from facial oils and creams – and why they’re essential.

 

Facial oils are designed to nourish, protect, and moisturize the skin. They do so by targeting the skin moisture barrier, for the most part. They’re thicker in nature than serums and tend to require more massaging to absorb into your skin.

 

Creams are vastly different from both serums and oils. They use occlusive moisturizing ingredients such as mineral oil to keep water from evaporating from the surface of the skin. Because they’re diluted with these lubricating and thickening agents, they don’t penetrate the skin as well as either a serum or an oil. But they can be helpful as a protective agent over an oil or serum.

 

A serum is like a supplement for the skin. They use concentrated, high-powered ingredients to target specific skincare concerns, such as fine lines and wrinkles, dryness, dullness, redness, irritation, and hyperpigmentation. What’s more, serums have a very specific molecular structure, one that’s small enough to penetrate the deepest layers of the dermis.

 

It’s the high concentration of potent ingredients, ability to target specific skincare concerns, and deep penetration of the layers of your skin that really set a serum apart.

 

WHY INVEST IN A NATURAL AND ORGANIC FACE SERUM?

With an organic or natural face serum, you’ve got a pretty good idea of the ingredients that are in your product. But with the conventional, unnatural alternatives, you might be getting a formula full of ingredients that do more harm than good.

 

Ingredients such as parabens, PEGs, and fragrances are often found in face serums. These are linked to endocrine disruptions – which means they mimic your hormones and create an imbalance at the least and have been linked to cancerous breast tissue at their worst.

 

By using the best natural and organic face serum, you’ll also avoid retinol products, which have a beneficial brightening effect when used at the right time of the day and a carcinogenic effect if used too much during daylight hours when your skin is exposed to sunshine.

 

Better still, face serums that contain natural and organic ingredients are typically sustainably produced and cruelty-free if not all out-vegan. So, you can protect your face while ensuring you’re reducing your ecological footprint.

FINAL THOUGHTS

Taking care of your face is one heck of a job. A face serum is concentrated facial skincare that’s capable of penetrating deep into the layers of your skin. What’s more, it can help you target specific skincare concerns and can be worn in tandem with a facial oil or cream moisturizer, depending on your skin type and needs.

 

But all of that is best accomplished by a natural or organic facial serum, one filled with ingredients that are basically food for your skin. By adding a natural and organic face serum to your skincare routine, you truly are using the best ingredients on your most important asset.