Exploring Clean, Organic & Natural Brow Gel, Pomade, Serum & More

The Taming Of The Bushy.

Last updated on: 04/26/2024 at 4:48 am

All our recommended products and services are independently selected with our readers in mind. If you decide to click on any links we include, we may receive compensation at no extra cost to you. Explore Further


Photo: Imaxtree


What’s worse than having no eyebrows to work with? Having eyebrows that are so darn thick and wild they can’t be controlled – that’s what.


The wiry, thick, or bushy eyebrow struggle is real. That’s why we sincerely thank the eyebrow gods for bringing us eyebrow gel, wax, pomades, and serums. The miracle products that let us tame our brows and hold them in place while we go about our day not looking like Sasquatch.


More recently, we’ve been really digging the clean beauty movement. And we’re taking that enthusiasm into the realm of natural and organic eyebrow gel, wax, pomade, et al.


But why?


Because these products tend to be formulated with fillers, thickening agents, and preservatives that cause everything from tumor growth to reproductive toxicity. Whereas their natural and organic alternatives are filled with skin-beneficial ingredients that you can trust.



For every brow need, there’s a brow product. Here are some of the different brow products we love.


Eyebrow wax acts similar to a makeup primer in that it allows other makeup to stick to it. These are a great place to start before applying any other brow product or makeup and they’ll provide those items long-lasting wear.


Gels serve two purposes, depending on how they are or are not tinted. Clear brow gels tame your eyebrows and hold them in place as well as provide volume. A tinted brow serves that purpose plus it can darken light eyebrows, lighten dark eyebrows, and cover up greys.


When used to form small, hair-like strokes, an eyebrow pencil is great for filling in gaps in your natural brow. They can be used when you’ve overplucked or if you have natural thinning. Look for pencils that are powdery and made specifically for working with brows.


A pomade is something like a gel, but typically a little bit creamier. They give you a more flexible hold and are usually pigmented.



Eyebrow powders allow you to fill and build your brows. They can be used lightly to fill in natural gaps or you can build color gradually and really thicken your brows. These are best used in conjunction with wax.



When your brows are fuller than our hearts when we watch the Bachelor, you need a little extra help taming and shaping them. But who says that’s all your eyebrow gel, wax, or pomade should do?


These are the best natural and organic eyebrow gels, pomades, and waxes deliver more than just control. Each has their own unique benefits that you can read more about below.


IRIS&ROMEO Brow Up Thickening Brow Balm

Iris & Romeo Brow Up Thickening Brow Balm $26

With over 350 5 star review Iris & Romeo’s clean Brow Up Thickening Brow Balm, is a versatile solution suitable for all brows, including those seeking volume, tint, and hold that comes in 4 shades. This vegan easy-to-use balm is fortified with actives, including a proprietary blend of plant-based proteins, amino acids, and B vitamins, known to support fuller, healthier-looking brows. Infused with botanical waxes, the silicone-free formula not only tints but also lifts and adds volume for a natural look. Key ingredients like panthenol (pro-vitamin B5) and biotin (vitamin B7) condition and strengthen brow hair, ensuring lasting benefits. With its precision brush, achieving the coveted brushed-up brow look is effortless.


Maya Chia Power Fol Eyelash and Eyebrow Treatment

Maya Chia Power Fol Eyelash | Eyebrow Treatment $110

Introducing the groundbreaking Power Fol Multi-corrective Eyelash & Eyebrow Treatment suitable for all skin types desiring fuller and denser lashes and brows. This advanced formulation, featuring a proprietary Quadruple Peptide Complex and potent phyto-actives like Baikal Skullcap Root Extract and Clover Flower Extract, fosters lash and brow health while doubling as a gel for immediate results. Noteworthy accolades from Marie Claire, Who What Wear, and People Magazine commend it as one of “The Best Eyebrow Growth Serums,” “The Best Eyelash Serums,” and the “Best Two-in-One Lash and Brow Growth Serum,” respectively.  Finally the eyebrow and eyelash treatment is also certified vegan and cruelty free with reviews stating that it doesn’t irritate the skin or eyes like other treatment options.


KOSAS Air Brow Tinted Volumizing Treatment Gel

Kosas Air Brow Tinted Volumizing Treatment Gel $24

Kosas’ Air Brow Tinted Volumizing Treatment Gel, is an award-winning and best-selling clean beauty brow essential available in 10+ shades. This innovative tinted mousse-gel, enriched with hair care actives, elevates your brow game by conditioning and supporting full brow health. Effortlessly achieve airy, feathery brows with the perfect amount of volume, courtesy of biodegradable plant-based fibers and a high-pigment yet natural tint. The custom triangular spoolie ensures precise application, while nourishing ingredients like castor oil, panthenol pro vitamin B5, and biotinoyl tripeptide-1 promote lush, shiny brows and encourage healthier, fuller hair growth. With a strong yet flexible hold, this gel keeps your brows in place all day, free of drying alcohols, fragrance, silicone, mineral oil, synthetic waxes, and microplastics (commonly found in brow products). Experience the magic of KOSAS Air Brow Tinted Volumizing Treatment Gel for effortlessly beaut iful brows.


If you’re looking for a clear option check out Kosas’s Air Brow Clear Lifting Treatment Gel ($24).




100 percent pure long last brow100% Pure Long Last Brows $25

More than just a natural eyebrow gel, this water-resistant and buildable makeup can be used for shaping, contouring, and filling your brows. Best for use on fair and/or light complexions with pink undertones, it comes in 4 shades ranging from blonde to medium brown. It’s free of parabens, sulfates, and phthalates and contains antioxidants from black tea leaves and cocoa beans to protect your skin while giving you the hold you need.

Green tea and vitamin E are both powerful antioxidants and anti-aging ingredients. These stand out ingredients can be found in high concentrations in 100% Pure’s Fiber Brow Builder ($22). So not only does it add volume and control to unwieldy brows, it also slows down the visible signs of aging and protects your skin from the environmental aggressors its exposed to on the daily.




Jane Iredale PureBrow Brow GelJane Iredale Purebrow Brow Gel $24

What if you could find something that not only tames your flyaway brows but conditions and protects your eyebrows at the same time? Well, look no further than Jane Iredale’s brow gel that’s not only a fan favorite but also formulated with a proprietary blend of high-tech sea minerals. Available in 3 different tints in addition to the clear option, it adds color, depth, and highlights but also functions as a full-time mascara.



Plume Nourish & Define Brow PomadePlume Nourish & Define Brow Pomade $42

A luxurious pomade that promotes brow growth with the use of expertly chosen oils and botanicals such as castor oil, 3 varieties of olive oil, shea, and berry wax. In 5 shades – including the ever-elusive strawberry blonde – Plume has infused this potent design with all the actives from their award-winning Lash and Brow Enhancing Serum. They’ve made their natural eyebrow pomade just as nourishing for sensitive skin and hair so that, one day, your eyebrows won’t need any help.

Alternatively, Plume’s Lash & Brow Enhancing Serum ($95) is crafted with 9 all-natural botanical actives that are also sourced responsibly. These botanicals aim to hydrate and strengthen your hair follicle, boost your natural hair-growing abilities, and protect your hair and skin from environmental aggressors using powerful antioxidants.



Ere Perez Clear Natural Lash Brow Aloe Vera Gel MascaraEra Perez Clear Natural Brow Aloe Vera Gel $28

2-in-1 products are among our favorites and that’s how this fabulous clear mascara that dual-functions as an eyebrow gel is  on our list of best natural eyebrow products. A vegan product that’s free of toxic chemicals as well as alcohol, this subtle mascara/eyebrow gel won’t irritate sensitive skin or melt upon contact with water. When you’re looking for a more natural look but your brow hairs are hard to control, this is your answer.



Ecobrow Defining Eyebrow WaxEcobrow Defining Paraben-Free Eyebrow Wax $26

Among the best natural eyebrow wax, you’ll find EcoBrow’s extremely popular 6-shade defining wax collection. These lightweight waxes are perfect for adding color as well as composition to your brows. They’re smudge-proof, diffusible, buildable, and formulated with revitalizing vitamin E and silica that ensure all-day wear. Go as light or as dark as your desire and have confidence that the 100% natural ingredients are doing your brows good.




Lily Lolo Eyebrow DuoLily Lolo Eyebrow Duo $15

When all you need is a little grooming power-packed with color, a pressed powder is a fitting alternative to gel, wax, or pomade. This inexpensive but high-performance eyebrow/eyeshadow due can be used to fill in sparse brows or add natural definition to light or dark hair. In its sleek mirrored compact, it’s the perfect travel companion that works double duty.



Kjaer Weis FeatherTouch Brow Gel

Kjaer Weiss Feather Touch Brow $30

Kjaer Weis’s high-end light and feathery tinted brow gel is available in four shades that covers most every potential eyebrow color: Blonde for light blonde hair, Warm Blonde for deep and strawberry blondes, Medium Brown for soft brunettes, and Deep Brown for dark brown to black hair. It’s formulated to provide all-day wear, which also gives the lavender water, rice flour, coconut oil, and chestnut extract a chance to do their job nourishing your follicles.



RMS Back2Brow Brow PowderRMS Back2Brow Powder $22

For building and defining your brows, you can’t beat a brow powder. We love the RMS Beauty Back2Brow Brow Powder for a few reasons. First, it’s super fine and allows for a hint of natural luminosity, so your brows never look over-done. Second, it easily adheres to brow hairs and provides a long-lasting wear. Last but not least, it’s formulated with cocoa seed butter for conditioning. Get it in three shades: a soft beige taupe, a muted medium warm brown, and a deep espresso.




GEN SEE Arch Support Brow Powder Gel

Gen See Arch Support Brow Powder Gel $22

Gen See’s Arch Support Brow Powder Gel, a popular choice for achieving effortlessly groomed and natural-looking brows. Available in 4 versatile shades, this clean and vegan brow powder gel simplifies your routine by combining color and hold in one easy step. Perfect for all brow types, whether bushy or skinny, Arch Support swoops in to deliver volume, lift, color, and long-lasting hold without the crunchy gel feel. Its popularity stems from its ability to provide fullness and definition while maintaining a natural appearance.

Check out our in-depth guide if you’re looking for the best organic eyebrow pencils.



Big, beautiful brows are in… but only if they’re under control. These natural and organic eyebrow gels, waxes, pomades, and powders give you all the flexible hold you could need in a day without any exposure to toxic ingredients. Instead, they’re carefully and expertly crafted with botanicals, nutrients, vitamins, and minerals that your skin is happy to soak up.


Trish Keatings
Published on: 03/11/2019 Last updated on: 04/26/2024

Trish Keatings is Lead Writer at The Youthist since 2018. Her writing career began after graduating from the University of Saskatchewan with a Master of Arts Degree, where she focused on Political Studies. Trish is currently traveling the world and fills her free hours with yoga, meditation, wellness workshops, and eating her way through new cuisines. With a passion for all things beauty and skin, she is particularly inspired by holistic and ayurvedic approaches to health and personal care. A student of these philosophies herself, she enthusiastically explores her passions through her writing and finds no greater joy than taking her readers along with her.

Wake Up Like This: The Best Of Anti-Aging Creams

What To Expect Before & After Retin-A?

Holisitic Skincare

Exploring Holistic Skin Care